There’s also the concept of taking care of the audience. In other words, there is no movie without an audience. Movies don’t exist unless there’s someone there to watch them. So they’ve given you their trust. They’ve given you their time. So it’s like, are we taking care of them?
Michael Showalter on the unwritten agreement between the filmmaker and the filmgoer.

Kevin Scott on the unspoken improviser/audience agreement

[..] part of being an improviser that the audience wants to see is a display of skill that the audience does not have. It’s like watching dancers on Broadway – they want to see someone who can do something that they can’t.
Kevin Scott of Centralia on the unspoken agreement between the audience and an improviser, as heard on Improv Nerd E134.